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This privacy policy sets out how West
Bridgford Machine Co Ltd (herein after called “The Company” uses
and protects any information that you give The Company, either
through their websites, by email, telephone or in a written
form.
The Company is committed to ensuring that
your privacy is protected. Should we ask you to provide certain
information by which you can be identified, then you can be
assured that it will only be used in accordance with this
privacy statement.
The Company may change this policy from
time to time by updating this policy and updating the pages on
its websites. You should check these pages from time to time to
ensure that you are happy with any changes.
What we collect
We may collect the following information:
·
Name and payment details
·
Contact information including email address
·
Demographic information such as postcode,
preferences and interests
·
Other information relevant to customer surveys
and/or offers
The Company’s website uses Google Analytics
/ AdWords
The websites use the Google AdWords
remarketing service to advertise on third party websites
(including Google) to previous visitors to our sites. It could
mean that we advertise to previous visitors who haven’t
completed a task on our site, for example using the contact form
to make an enquiry. This could be in the form of an
advertisement on the Google search results page, or a site in
the Google Display Network. Third-party vendors, including
Google, use cookies to serve ads based on someone’s past visits
to our websites. Of course, any data collected will be used in
accordance with our own privacy policy and Google’s privacy
policy.
You can set preferences for how Google
advertises to you using the Google Ad Preferences page, and if
you want to you can opt out of interest-based advertising
entirely by cookie settings or permanently using a browser
plugin.
What we do with the information we
gather
We require this information to understand
your needs and provide you with a better service, and in
particular for the following reasons:
-
To process your order and obtain payment
-
Internal record keeping
-
We may use the information to improve our products and
services
-
We may periodically send promotional emails about new
products, special offers or other information which we think
you may find interesting using the email address which you
have provided
-
From time to time, we may also use your information to
contact you for market research purposes. We may contact you
by email, phone, fax or mail. We may use the information to
customise the website according to your interests
Security
We are committed to ensuring that your
information is secure. In order to prevent unauthorised access
or disclosure, we have put in place suitable physical,
electronic and managerial procedures to safeguard and secure the
information we collect.
How we use cookies
A cookie is a small file which asks
permission to be placed on your computer's hard drive. Once you
agree, the file is added and the cookie helps analyse web
traffic or lets you know when you visit a particular site.
Cookies allow web applications to respond to you as an
individual. The web application can tailor its operations to
your needs, likes and dislikes by gathering and remembering
information about your preferences.
We use traffic log cookies to identify
which pages are being used. This helps us analyse data about web
page traffic and improve our website in order to tailor it to
customer needs. We only use this information for statistical
analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a
better website, by enabling us to monitor which pages you find
useful and which you do not. A cookie in no way gives us access
to your computer or any information about you, other than the
data you choose to share with us.
You can choose to accept or decline
cookies. Most web browsers automatically accept cookies, but you
can usually modify your browser setting to decline cookies if
you prefer. This may prevent you from taking full advantage of
the website.
Links to other websites
Our websites may contain links to other
websites of interest. However, once you have used these links to
leave our site, you should note that we do not have any control
over that other website. Therefore, we cannot be responsible for
the protection and privacy of any information which you provide
whilst visiting such sites and such sites are not governed by
this privacy statement. You should exercise caution and look at
the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection
or use of your personal information at any time by writing to or
emailing us. If we intend to transfer your information outside
the EEA (European Economic Area) we will always obtain your
consent first. We will not sell, distribute or lease your
personal information to third parties unless we have your
permission or are required by law to do so. We may use your
personal information to send you promotional information about
third parties which we think you may find interesting if you
tell us that you wish this to happen.
Under the terms of GDPR you may view, amend
or delete details of personal information that we hold about
you.
If you believe that any information we are holding on you is
incorrect or incomplete, please email your request to our
Managing Director at info@wbm-uk.com, alternatively you can
write to us at
West Bridgford Machine Co Ltd
4 Wilford Lane
West Bridgford
Nottingham
NG2 7QX
United Kingdom.
We will promptly correct any information
found to be incorrect.
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